2015 Salary Campaign - Kuwait International Bank


As one of Kuwait's fastest growing retail banks, KIB is engaged in an aggressive customer acquisition strategy characterized by innovative product promotions, value-added services and bold messaging. Dotspacegroup was briefed on developing a through-the-line campaign communicating an offer whereby new Salary Accountholders were granted access to an interest-free loan of up to 5 times their salary.

The visuals reflect the understanding that '5' acts as the message's focal point, and therefore takes center stage in the communication. The 'ground breaking' offer is illustrated literally, in addition to the sunrise occurring in the background to indicate that a new opportunity has emerged.


Related Work

  • 2016 Salary (Ratbak w Nos)
    Kuwait International Bank
  • Arzaq Campaign
    Kuwait International Bank


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