Branding Campaign - Al-Shaheed Park


Kuwait's largest urban park, Al-Shaheed Park is a project developed by Al Diwan Al Amiri as part of the National Development Plan. Al-Shaheed Park has significant a symbolic purpose: To pay tribute to Kuwait's national past, while also promoting the arts and environmental awareness. Al Diwan Al Amiri sought to reflect the park's symbolism through an appropriate and distinctive Brand ID.

Nature served as the primary inspiration behind the delivered Brand ID. Abstract shapes form a tree with emerging colored leaves, symbolizing heritage, diversity, growth and togetherness. Subsequently, multiple variations of Al-Shaheed Park's logo were created to represent the destination's Habitat Museum, AlShaheed Museum and Visitors Center.


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