Arzaq Campaign - Kuwait International Bank


Arzaq is marketed Shariah compliant stepped-rate investment deposit product that offers a high return on investment on flexible terms. The objectives were two-fold:
Communicate Arzaq as an ever-growing investment that accelerates over time
Create a sense of urgency to invest early amongst members of the target audience

The chosen approach uses word play to illustrate height and growth. This is further emphasized through the use of blue, which reflects messages of limitless potential, credibility and trust.


Related Work

  • 2015 Salary Campaign
    Kuwait International Bank
  • 2016 Salary (Ratbak w Nos)
    Kuwait International Bank


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