Red Dot Sale - Abyat


One of the leading home furnishing providers in the GCC region, Abyat conducts a bi-annual 'Red Dot' sale with prices on items across all departments seeing reductions of up to 50%. In addition to communicating the sale, the brief called for creating an association between the 'Red Dot' name and the 'sale' concept in the minds of consumers.

The chosen approach adopts the 'Red Dot' as the dominant visual element in order to create the desired impression. Liberal use of red reinforces the message while also complimenting Abyat's brand identity in a visually-attractive way.


Related Work

  • Kitchen Campaign
    Abyat
  • Youth Furniture Campaign
    Abyat


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